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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Honda Civic Tourer images arrive early on web

Honda provided a teaser sketch of its Civic Tourer concept wagon about a month ago (right), but today, just a couple days before its official debut at the Geneva Motor Show, we've found these official pics of the car in question from WhatCar?
The Civic Tourer concept adds a little length and height to the current Civic hatchback sold in Europe, stretching the shape every which way to make a new wagon model that will compete with cars like the new Volkswagen Golf Variant, which is also making its debut in Geneva this week.
As we mentioned when Honda released the teaser sketch last month, the European Civic is different from the Civic sold here in the US, so the production version of this concept, which should debut in the fall, will never see the inside of a dealership in the States. Do you care, or does the smaller Fit fill that role well enough for Americans?

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.