2011 Honda Pilot Ex-l Sport Utility 4-door 3.5l/no Reserve on 2040-cars

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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda Vezel leaked in Mugen trim

Just last month at the Tokyo Motor Show, Honda revealed its new Vezel crossover, a production version of the Urban SUV concept that debuted at the Detroit Auto Show. According to new reports, the model already has a three-month waiting list in Japan alone. But that doesn't mean Honda's tuning division, Mugen, is waiting around to spruce it up.
Pictured here is the Mugen-tuned version of the Vezel leaked from a sales brochure in Japan. While there's not much information to go on, Mugen's take on the Vezel appears to be wearing a custom aero kit, with more pronounced lower bumpers and side sills, a more Acura-like grille treatment and different wheels.
Whether we'll ever get a Mugen package like this when the Fit-based CUV arrives in North America remains to be seen, but we've historically gotten very few of these tuned-up Hondas. In fact, we're still not even sure what the tiny crossover will be called when it arrives here, but something tells us it won't arrive carrying the Vezel moniker.

Honda HR-V Prototype looks awfully familiar

Is there anything quite so exciting as seeing a brand-new vehicle for the very first time? Part of the allure of auto shows is the chance to see new ideas, just before they're fully baked and ready for public consumption. "Prototypes" you might say, of production models that are just around the corner. Or, in the case of the Honda HR-V, already down the block a ways.
Here in Paris, Honda has unveiled its HR-V Prototype, a nearly production-ready version of a "new SUV for Europe." Before we take umbrage with that SUV designation - as far as we can tell the Fit-based crossover isn't much of a mudder - we should address the fact that at this year's New York Auto Show in April, Honda handed over just a few images and specs of the actually production-read HR-V for the US. Presumably this is a "prototype" for Europe, where the NYC car is US-specific, but we're still scratching our heads a bit.
No matter! Here in France, Honda tells us that the utile little hatch will be available powered by both a 1.5-liter gasoline engine (the one American customers will see), and a 1.6-liter diesel unit, both wearing the company's Earth Dreams Technology label and presumably running cleaner and more frugally than ever. In Europe, a standard six-speed manual will come with both mills, while the 1.5-liter will offer the option of a continuously variable transmission.