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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Why Honda of America won't fit 2014 Fit models with start/stop

One of the most recent yet notable additions to the modern vehicle's growing suite of fuel-saving technologies is the humble start-stop system. It's rather simple - when the vehicle is stopped, the engine shuts off. It then fires back up when the driver starts to take his foot off the brake or step on the clutch. For one of the most important fuel sippers of the year, though, start-stop tech is a no-go.
Honda will not be offering the system on the North American-spec, non-hybrid Fit despite it being a standard item on both the hybrid (pictured above) and gas-only Japanese domestic models. According to Honda, it's ostensibly due to the momentary lag, that occurs when the gas engine re-fires and power is available. The start-stop-equipped Fits "will lose at stoplights to V6s," Nobuhiko Shishido, the lead powertrain engineer for the Fit, told Automotive News. This is just an observation on our part, but unless the new Fit turns up with dramatically more than the current car's 117 horsepower, it'll "lose at stoplights" regardless of whatever fuel-saving features are fitted.
The other issue Honda sees is more realistic. In the world of the EPA, stop-start systems are not taken into account in fuel economy testing. That makes the cost-adding technology a tough sell for US consumers who are forced to take a dealer's word on real-world economy gains over the milage numbers on the window sticker. That said, wouldn't it at least make sense to offer start-stop as an option? Have your say in the Comments below.

Takata airbag victim looked like she had been stabbed

We generally take certain principals for granted. The more water you drink, for example, the healthier you'll be. The more time you spend reading car news on Autoblog, the better informed you'll be. And the more airbags your car has, the safer you'll be. Because airbags equal safety. But that's not what some unfortunate drivers of vehicles equipped with Takata airbags are finding, and tragically finding out the hard way.
In what could be the most startling incident resulting from the airbag debacle so far, a woman named Hien Tran of Orlando, FL, was killed by what looked at first like stab wounds on her neck. It later emerged that the fatal injuries could have been inflicted by the faulty airbag on her Honda Accord. Tran bought her Honda secondhand, and may not have been aware that the airbag issue had not been addressed by its previous owner in a previous recall in 2009.
The Orange County Sheriff's Department is investigating the death, but it wouldn't be the only injury resulting from the malfunctioning Takata airbags. The units, employed particularly by Japanese automakers like Honda (which owns part of Takata) and Toyota, are the subject of a massive recall involving some 14 million vehicles from 11 different automakers.