1995 Honda Passport on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2014 Honda Accord Hybrid priced from $29,155*

Honda has announced pricing for the new, 50-mile-per-gallon 2014 Accord Hybrid today, with three trims - Hybrid, Hybrid EX-L and Hybrid Touring - for owners to choose from. Prices for the base car start at $29,155, while the mid-range model will run $31,905. The top-of-the-line Touring trim starts at $34,905. Prices do not include the *$905 destination charge.
Regardless of which model is chosen, Accord Hybrid owners will be able to net 50 mpg in the city and 45 on the highway, numbers that compare favorably with the Ford Fusion Hybrid (47/47 mpg) and the Toyota Camry Hybrid (43/39). The Accord does cost a bit more than the competition, but if out-and-out fuel economy is your goal, the Honda wins based on these numbers.
It's also notable how much Honda was able to trim off the Accord Hybrid's price when compared to the Accord Plug-In. That car starts at $39,780, meaning the Hybrid variant is over $10,000 less, while matching that PHEV's 47-mpg combined rating. Take a look down below for the official press release from Honda.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.