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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

This is what Honda's new F1 engine will sound like

It appears that not even the legendary pairing of McLaren and Honda can produce a 2015-regulation Formula One engine that sounds as good as the current V8s. Much like Mercedes-AMG Petronas, McLaren Honda have released a clip of their turbocharged, 1.6-liter V6 ahead of next season, and well, at least to our ears, it's not the sweetest of singers.
We've reported on concerns that the new engines wouldn't sound "right," after years of the high-revving V8s and V10s. The more we're hearing of these new engines, the more reasonable those worries seem. That said, we'll need to wait until we really hear these cars driven in anger to render a final verdict.
Scroll down to view the official press release from Honda and to hear what the future McLaren Honda will sound like when it hits the grid in 2015. For comparison, we've also included some on-board footage of Jenson Button's McLaren's V8 from last season.