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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda Civic Type R Concept is the shape of hot things to come

Soon, kids. Soon. The next-generation Honda Civic Type R is finally coming, and we're getting another preview of the hot hatch here at the Paris Motor Show. Of course, this one probably won't be headed to the United States (boo!), but it doesn't mean we can't get excited. After all, we're big fans of little turbo hatches, and from what we know right now, this one sure sounds sweet.
Underneath that new blue paint and red decals is a 2.0-liter turbocharged inline-four, reportedly good for 276 horsepower. Honda tells us there's a "steer axis" system with adaptive dampers, and with the push of its +R button, the suspension, steering and torque mapping are all altered to make this Type R even more Type R-ier than before. In fact, Honda says this Civic will surpass every Type R that came before it - that means every Integra, Accord, Civic and even the NSX. Hot diggity.
We've got a fresh batch of images of the Type R Concept up top, and Honda's press release is available below. Hopefully it won't be long before the production car is finally revealed.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.