2002 Honda Civic Lx Sedan 4-door 1.7l Automatic on 2040-cars

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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda speeds down memory lane with its first F1 car

Though most Formula One teams are based in the UK, they hail from places all around the world. There are teams from Russia, India and Malaysia, but in the 1960s, the idea of an F1 team coming from as far away as Japan was unthinkable in what was a predominantly European racing series. That's just the notion that Honda aimed to upset when it entered the car you see here in the 1964 Formula One World Championship.
With a 1.5-liter V12 dispensing 220 horsepower through a six-speed manual (its shifter necessitating the steering wheel mounted left-of-center), the 1964 Honda RA271 was built around an aluminum monocoque in a package that looks like a Formula Vee car you could erect in your garage, but it state-of-the-art when it was built. Speaking of which, Honda only built one, and today it's part of the Honda Collection Hall at Motegi, but the priceless racer made the trip down to Japan's capital so we could check it out at the Tokyo Motor Show. Awfully nice of Honda, we'd say. Check it out in our gallery of live shots from the show floor above.