Exl Suv 2.4l Cd Changer Leather Moon Roof on 2040-cars

Auto blog

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Honda speeds down memory lane with its first F1 car

Though most Formula One teams are based in the UK, they hail from places all around the world. There are teams from Russia, India and Malaysia, but in the 1960s, the idea of an F1 team coming from as far away as Japan was unthinkable in what was a predominantly European racing series. That's just the notion that Honda aimed to upset when it entered the car you see here in the 1964 Formula One World Championship.
With a 1.5-liter V12 dispensing 220 horsepower through a six-speed manual (its shifter necessitating the steering wheel mounted left-of-center), the 1964 Honda RA271 was built around an aluminum monocoque in a package that looks like a Formula Vee car you could erect in your garage, but it state-of-the-art when it was built. Speaking of which, Honda only built one, and today it's part of the Honda Collection Hall at Motegi, but the priceless racer made the trip down to Japan's capital so we could check it out at the Tokyo Motor Show. Awfully nice of Honda, we'd say. Check it out in our gallery of live shots from the show floor above.