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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda reveals Mobilio MPV, Brio Satya hatchback for Asian markets

Sometimes, vehicles developed for mainstream markets don't work as well in emerging markets due to a lack of infrastructure for which they were originally designed. Indonesia is one of those environs where vehicles that are low, long and wide struggle cover the country's often rough terrain, let alone fit into the nation's compact parking spaces. Taking this into account, Honda has been developing the Mobilio multi-purpose vehicle (MPV), which it teased in July, based on research conducted on the country's roads and weather conditions. Today the Japanese automaker unveiled a prototype of the MPV at the Indonesia International Motor Show.
The Mobilio has three rows of seating for seven occupants, is compact enough to fit into the country's parking spaces, which are often less than 14.4 feet in length, and has a sports utility vehicle-like ground clearance of 7.3 inches to handle most road conditions. It's equipped with a 1.5-liter i-VTEC four-cylinder engine, which should give the MPV good fuel economy.
On September 11, Honda also introduced the Brio Satya five-door hatchback (shown at right) for the Indonesian market, which features an i-VTEC four-cylinder engine that Honda says will help the car net a fuel economy rating of 20 kilometers per liter of gasoline (equivalent to 47 miles per gallon). The model is closely related to the Brio budget hatchback, which was first revealed back in 2011.

The cars that won't live to see 2015 [w/video]

Every year in the fast-paced automotive industry brings new models, but it also spells the end for some that have been less successful. This year will be no exception.
Japan's automakers make up the bulk of the list of discontinued models for the 2015 model year: Acura is replacing the TL and TSX with the new TLX sedan, Honda is bidding farewell to the Fit EV as the new Fit hatchback takes its place, and Nissan is saying goodbye to both the Cube and Murano CrossCabriolet. Both the Nissan Maxima and Mazda2 exit stage left before their upcoming replacements arrive, while Toyota is terminating the RAV4 EV and FJ Cruiser as well as the Scion xD, and Lexus IS C and IS F that are being effectively replaced by the new RC. Meanwhile Infiniti is finally discontinuing the G37 that was already replaced by the newer Q50.
From our own domestic automakers, Cadillac discontinues the CTS-V sedan and wagon as the new CTS rolls in, Chevy is canceling the mild-hybrid Eco versions of the Malibu and Impala sedans, and Chrysler is killing off the 200 convertible as the new 200 sedan arrives.