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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Honda to compete in seven Pike's Peak classes in 2014

The Pikes Peak International Hill Climb is one of the greatest events on the international motorsports calendar. Its Unlimited class harkens back to the old days of racing, when teams built vehicles to be the fastest with whatever they had. Honda is returning to the event for 2014 for its second year as a sponsor and participant, and it's bringing some cool machines of its own.
The company is fielding seven entrants this year, which is somewhat smaller than last year. In 2013, it brought 11 factory-supported vehicles in 10 classes, including an insane Honda Odyssey with a 532-horsepower turbocharged V6 engine. There's no need to be too disappointed by the shorter list, though. Former 24 Hours of Le Mans-winner Romain Dumas is back piloting a Honda-powered Norma chassis up the hill in the Unlimited class. Dumas attempted to race the car last year, but it broke down during his run. Other competitors include an NSX (pictured above), Fit B-Spec and an S3700, which is an S2000 with a 3.7-liter V6 engine.
In its role as sponsor, Honda says it has also worked with the sanctioning body to add an AirFence safety barrier along some corners for the motorcycle and ATV riders. This year's Pikes Peak is being held on Sunday, June 29. Scroll down to read the full details about Honda's team and start getting excited for this year's running.

2015 Civic Type R will make 'at least' 276 hp from 2.0L turbo [w/video]

Honda may not actually be showing off the production form of its upcoming Euro-only 2015 Civic Type R at the Frankfurt Motor Show this year, but it did take advantage of the focused media attention to make a pretty cool announcement. In addition to dropping a really hot video of the new Type R testing at the Nürburgring Nordschleife, Honda Europe president, Manabu Nishimae, gifted us with some juicy details about the coming hot hatch.
Nishimae confirmed rumors that this Type R would make use of a turbocharged 2.0-liter engine, while telling us that the mill would be good for an output of "at least 280 PS." A raw conversion from PS (metric horsepower) to standard horsepower gives us a figure of about 276 hp, or very near the rumored figure of 300 galloping, front-wheeled ponies.
The company will need each ounce of output from its new 2.0-liter engine if it is to meet its stated performance target: making the Civic Type R the fastest front-wheel-drive production car around the 'Ring. Apparently this last session of testing, with World Touring Car Championship driver Gabriele Tarquini at the wheel, has already gotten Honda close to the lap record. Scroll down to read Honda's brief press release about the upcoming Type R, and, more importantly, to listen to the car as it's throttled around the track.