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Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

2014 Honda Grom motorcycle is a 125cc-shot of awesome [w/video]

My very first turn at the handlebars of a motorcycle came courtesy of an MSF Honda CB125. Despite the fact that it wore a very stern sticker on the tank warning all who rode that it was for instructional purposes only and not for legal sale, I wanted nothing more than to ride it past the cones of my license test and straight home. There was just something about the lightweight, low-power machine that just felt right. Now Honda is giving American buyers the chance to take home something similar. Meet the Grom. Yes, it's basically a sexed-up scooter, but that's fine by me.
There's a fuel-injected 125cc single pushing the fat-tired bike around, and a four-speed gearbox handles shifting duty.The smallish 12-inch wheels give the Grom a bit of a goofball appearance, but the handsome bodywork and gold forks help offset the look. Something tells me this joker is more fun than should be legal. Check out a fun video of the bike in action by scrolling down, and while you're there, you'll find a full press release on all of the new Honda powersports models, including the Grom. You can also head over to the Honda consumer site for more information. The bike will land in showrooms this August with an MSRP of $2,999.