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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GM to unveil new SUVs at the State Fair of Texas?

With General Motors just having rolled out its new fullsize truck twins - the Chevrolet Silverado and GMC Sierra - for 2014, now it seems to be time to focus on its big SUVs. The Truth About Cars is reporting that the 2015 Chevy Tahoe/Suburban and 2015 GMC Yukon lineup will be making their debuts later next month at the State Fair of Texas, which kicks off on September 27.
To date, we've only seen spy shots of the new Chevy and GMC SUVs (shown above in Yukon XL guise). Based on those spies both trucks seem to be taking a different styling direction than their pickup truck counterparts - just check out the Ford-looking headlight design on the next-gen Chevys.
We reached out to GM for comment and heard back simply that there is no official announcement about the new Tahoe, Suburban and Yukon. Still, the report definitely makes a solid leap of logic, as Texas is a top market for GM's fullsize SUV lineup. It also appears that GM is still planning a separate launch for the next-gen Cadillac Escalade.

GM thinks Colorado and Canyon midsize trucks will lure crossover buyers

The invitation to come out and sample product at the General Motors Proving Grounds in Milford, MI is rarely dull, and after spending this morning driving preproduction versions of the Chevrolet Colorado and GMC Canyon all we can say is... under strict embargo. Sorry, America, we were as excited as many of you are to learn more about GM's new midsize truck range and take note of how they go down the road, but it's going to be September before we're allowed to share that with all of you. Here's to sweet suspense.
While we might not be able to talk about refinement or handling yet, we did find some of the product positioning and marketing statements from GMC and Chevy officials on hand at the program to be pretty interesting.
Of course, we all know that the literal competitive set for Canyon and Colorado is comprised of two comparatively ancient Japanese midsize trucks: the Toyota Tacoma (which currently owns this segment) and the Nissan Frontier. The Frontier's bones are as old as the 2005 model year, with 2009 marking the last time the truck was updated. The Taco was also launched in 2005, though it did see a freshening for 2012. The point remains that, in every facet from powertrain to dash plastics, the GM midsize truck twins are going to look positively space age by comparison when they hit the market for MY 2015.