2015 Gmc Sierra 3500 Denali on 2040-cars

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GM able to add diesel to half-ton pickups if market demands it

A few years ago, the trend in half-ton pickup trucks was ultra-luxurious trims, often with the words "limited" or "platinum" tacked on after the model name. That was well and good, but we like this latest fad a lot more - diesel engines. First, Ram came to bat with a 3.0-liter, V6 turbodiesel for the 1500, then Nissan announced that the next-generation Titan would be getting an eight-cylinder Cummins diesel.
Now, word is coming in from AutoGuide that General Motors can, if it so chooses, drop a diesel engine into its light-duty trucks. The plot thickens, though, as it turns out that said diesel would be the same one Ram is using for its truck. According to AG, that engine comes from VM Motori, which GM owns a sizable chunk of. Therefore, GM can snag the 3.0-liter, V6 diesel for its trucks just as easily, if not more easily, than Ram.
If it's so easy for the Detroit-based manufacturer to access the engines, why not offer the a diesel-powered Sierra and Silverado from the start, then? According to GM spokesman Tom Wilkinson, The General doesn't seem so confident in a diesel pickup outside of its HD offerings. According to Wilkinson, the cost-benefit ratio doesn't line up for customers, thanks to both the impact on the truck's sticker price and the higher price of diesel, in general (the national average for a gallon of diesel is 43 cents more than a gallon of 87-octane unleaded).

2015 GMC Yukon and Yukon XL hit the floor at LA

The middle child of General Motors' trio of truck-based SUVs, the GMC Yukon and long-wheelbase Yukon XL, received their auto show debut at today's 2013 Los Angeles Auto Show. Showing off a bigger, bolder look, particularly on its Denali trim, the Yukon sports prominent chrome grille instantly identifies GMC's new top-end SUV.
The Yukon is will come to market with a pair of engines. The base 5.3-liter V8 pumps out 355 horsepower and 383 pound-feet of torque, while the higher-end models benefit from the same direct-injected, 6.2-liter V8 as the Escalade. That engine makes 420 horsepower and 450 pound-feet of torque, with fuel economy seeing a likely boost thanks to an active fuel management system. Like the Tahoe, Suburban and Escalade, the Yukon takes advantage of a six-speed, column-mounted automatic transmission.
The cabin has seen significant upgrades in terms of materials and technology, with an eight-inch touchscreen display and IntelliLink standard in both Yukon and Yukon Denali. Fold-flat second and third-row seats come standard, while a power option is available, as well. Other techy features include active noise cancellation and standard Bose stereos.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")