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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM will no longer remove parts from trucks to calculate curb weights

Following last week's mild uproar after it was discovered that Ford and General Motors were removing some optional parts from their pickups to lower the curb weight and consequently increase the maximum payload, GM has come out and committed to a base curb weight for its upcoming Chevrolet Colorado and GMC Canyon compact trucks (although it has yet to publish them) and its current Silverado and Sierra. The company will do the same for its heavy duty offerings, although those numbers have not been finalized yet.
"This will make our curb weight and payload specs more consistent with those of most other truck makers, making it easier for customers to compare vehicles," GM spokesman Tom Wilkinson told Autoblog in an emailed statement.
As GM notes - and as every manufacturer has noted since this story broke - customers still shouldn't take max payload ratings as gospel. Instead, they should refer to their truck's Tire and Load Label, like the one shown at the inset, which will offer detailed information on max payload, specific to their truck.

GM recalls Chevy Express, GMC Savana over rollaway concern

The National Highway Traffic Safety Administration has issued a recall notice for a small number of General Motors fullsize vans due to possible rollaway concerns. On certain 2013 Chevrolet Express and 2013 GMC Savana models, it is possible to remove the key from the ignition without the shifter being in park.
Only 980 total units are being affected by this recall, and GM is fixing the issue by replacing the ignition cylinder and associated keys. Affected Chevy vans were built during most of November and December while its GMC counterpart was only built for a week in November. The recall goes into effect on January 23, and to find out if your vehicle applies to the recall, the GM and NHTSA contact numbers can be found on the official recall notice, which is posted below.