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GM considering new powertrain options for large SUVs

Aside from the new General Motors offerings, there's not a whole lot of action going on in the fullsize SUV segment. That doesn't seem to be stopping GM from pushing the envelope in the market as Automotive News is reporting that the automaker is looking to introduce some new powertrain options into the Chevy Tahoe (and Suburban), GMC Yukon (and Yukon XL) and the Cadillac Escalade - all have been redesigned for the 2015 model year.
Now, we already know that GM and Ford are collaborating on nine- and ten-speed transmissions for a broad range of applications (including the big SUVs), but this new report says that GM is also considering other options as a way to one-up the competition and, of course, to optimize fuel economy. AN quotes Jeff Luke, executive chief engineer for GM trucks, as saying that "interesting powertrain technologies" are coming including a return of a hybrid SUV and possibly even a diesel engine. Although it sounds like the latter could come down to how customers respond to the 2014 Jeep Grand Cherokee EcoDiesel.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM tells NHTSA pickup truck electronic glitch is 'inconsequential'

General Motors has been enduring some serious problems with recalls recently, and it is hoping to avoid launching another major safety campaign. 200,921 2014 Chevrolet Silverado and GMC Sierra pickups are under the microscope due to a rare problem with their instruments, an issue GM calls calls "inconsequential to motor vehicle safety." The Detroit-based automaker believes that the glitch is so minor that it has filed a petition with the National Highway Traffic Safety Administration asking the government safety watchdog for permission to pass on recalling the vehicles.
The fault at issue can occasionally cause the instrument cluster to reset when drivers use the steering wheel controls to browse songs from an external media device connected to the truck's USB ports. If a song's title information exceeds 2,000 bytes, according to The Detroit News, then the instrument panel can reset, which in turn causes the gauges, shift position indicator and cruise control telltale to turn off briefly. When rebooting, other instrument panel lights may briefly illuminate without their functions actually being activated. GM claims that if this does happen, the instrument display lights go out for about 1.5 seconds and the bulb check lasts a further five seconds. However, this snafu has no actual affect on the truck's operation. The glitch is present in trucks built between January 29, 2013, and October 28, 2013.