Gmc Sierra 1500 Slt Crew Cab Pickup 4-door on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM issues stop-delivery for 2015 Chevrolet Colorado and GMC Canyon

General Motors is issuing a stop-delivery order for its latest midsize pickups, the 2015 Chevrolet Colorado and GMC Canyon, because the driver's side airbag might not be wired correctly. The total number of vehicles affected is still being determined.
According to the statement from GM, the problem, "affects the vehicles' two-stage airbag system by reversing the deployment sequence and disrupting the deployment timing of the driver airbag stages." That means in an accident the bag may not work correctly.
Most of the affected trucks are still on the assembly line, in transit or unsold at dealers, says GM. Until a way to repair the problem is found, customer deliveries are stopped. However, "a small number" of them are in the possession of buyers. GM is contacting these people by phone and by FedEx letter to have the vehicles returned to dealers. In the meantime, they'll be given a loaner to drive.

2014 Chevrolet Silverado and GMC Sierra show all their sides in Detroit

There could hardly be more riding on the next-generation General Motors full-size pickup trucks, so the automaker has wisely made sure to have a selection of different models on hand at the Detroit Auto Show to show off. The 2014 Chevrolet Silverado and 2014 GMC Sierra were both officially introduced last month at a stand-alone reveal, and now they'll be on display for the public to see in various body configurations and trim levels.
The Silverado LTZ Crew Cab and Sierra SLE Extended Cab are aimed at providing more of a high-end pickup experience, while the Silverado LT Z71 Extended Cab and Sierra SLT Z71 Crew Cab should have off-road fans scouting out their favorite trails. The crew cab trucks won't go into production until sometime during the second quarter of this year - with other bodystyles coming later in the year - but we have plenty of live images from Detroit for you to enjoy.