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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

GM phasing out light-duty 1500-series vans

In the market for a fullsize van but don't need a heavy-duty model? You're in the minority, and you're also out of luck. That's because there are barely any more fullsize vans on the market with gross vehicle weight rating of less than 8,500 pounds, the threshold that separates light- and heavy-duty vans.
According to PickupTrucks.com, neither the Ford E-Series, Ram ProMaster, nor Mercedes-Benz Sprinter are available in light-duty versions. Few of the Ford Transit configurations are, either, and now General Motors is discontinuing production of the 1500-series Chevy Express and GMC Savana.
Apparently light-duty versions accounted for just 23 percent of Express sales and only 7 percent of Savanas. Add to that the fact that these 1500 versions were the only ones using the old generation of engines and suspension, and that the Wentzville plant near St. Louis, Missouri, is trying to make room for the next Chevy Colorado and GMC Canyon pickups, and the fate of the light-duty GM van was sealed.