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2015 Chevy Silverado, GMC Sierra can tow up to 12,000 pounds

Think back to the launch of the 2014 Chevrolet Silverado. At the time, General Motors happily trumpeted that its fullsize pickup could tow up to 11,500 pounds when properly equipped - impressive stuff, no doubt. But now, revised tow rating practices have been put into place, called SAE J2807. And with these new methods of testing, GM can now officially rate both the Silverado and its GMC Sierra twin as being able to tow up to 12,000 pounds.
Of course, not all Silverado and Sierra models are capable of this feat. In fact, because of SAE J2807, most of the truck models have actually had decreases in tow ratings from the 2014 to 2015 model year. For example, a 2014 Silverado Crew Cab with the 5.3-liter V8, 5.7-foot box and 3.73 rear axle was rated at 11,200 pounds in 2014, but has since been reduced to 10,800 in 2015. Same goes for the Sierra.
But for 2015, both the Silverado and Sierra can be had with a more powerful 6.2-liter V8, as well as a Max Trailering Package that includes a 9.76-inch rear axle, heavy-duty rear springs, revised shock tuning, improved cooling and a new trailer brake controller. There are also four- and seven-pin, bumper-mounted connectors, a trailer hitch (duh), and a G80 locking rear differential. This configuration, with either model, is the only way you can actually tow 12,000 pounds.

2014 Chevy Silverado priced from *$24,585, V8 gets better economy than Ford EcoBoost V6

Chevrolet has thrown down the next hand in the pickup truck poker wars and revealed at least a couple of potential aces - depending on which numbers matter most to you. The 2014 2014 Silverado 1500 with its 5.3-liter EcoTec3 V8 gets 335 horsepower and 383 pound-feet of torque, is mated to a six-speed automatic, can tow 11,500 pounds with the optional Max Trailer Package and costs the same as the outgoing Silverado, $24,585 (*including $995 destination fee). Chevy says the Silverado also stands atop the fuel economy charts when comparing any competitor with a V8 engine - and some competitors with V6 engines. The two-wheel drive model returns 16 miles per gallon city, 23 mpg highway, 19 mpg combined in two-wheel drive guise and 16 mpg city, 22 mpg highway and 18 mpg combined as a four-wheel drive.
For context around those numbers, the most fuel efficient V8-powered 2013 Ford F-150 pickups lose about two mpg in every metric compared to the Silverado, the 3.5-liter V6 EcoBoost returning 16 city, 18 highway and 22 combined in two-wheel drive. However, that EcoBoost does have 365 hp and 420 lb-ft of torque. You can get a Ram 1500 with a 3.6-liter V6 that gets 25 mpg highway, but it has 305 hp and 269 lb-ft of torque. The 2013 Ram with the 5.7-liter Hemi V8 and its 395 hp and 407 lb-ft drops one mpg in every category to the Silverado. Its tow rating is 200 pounds beyond its nearest competitor, the F-150 with the Max Trailer Tow Package.
Elsewhere, the new Silverado gets a quieter cab with a redesigned interior, a new bed with improved load-management possibilities, disc brakes all around, tweaked steering and suspension, along with free standard scheduled maintenance for two years or 24,000 miles.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")