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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 GMC Sierra Regular Cab revealed

Despite initially launching in just the Crew Cab configuration, the lineup of 2014 GMC Sierra and 2014 Chevrolet Silverado trucks will eventually grow to include three cab sizes and three bed lengths. Oddly enough, our first look at the Regular Cab bodystyle has arrived in a General Motors press release discussing the aerodynamics of the new truck, with an image showing a Sierra Regular Cab testing in the wind tunnel. GMC's website says that Regular Cab and Double Cab models will be available by summer.
While it really didn't take too much imagination to figure out what the two-door version would look like, this Regular Cab Z71 looks pretty sharp with its standard-length (6.5-feet) bed - a longer bed will also be offered. In regards to the aero tuning of the 2014 Sierra, these images show just how far GM has gone in maximizing the truck's fuel efficiency and reducing its noise, vibration and harshness (NVH) levels. Interestingly, the press release shows visual evidence that keeping the tailgate up is best for aero - there's always been some Mythbusters-level contention about such things -but GM also says that adding tonneau covers (preferably soft) and running boards can also help improve the overall aerodynamics. Scroll down for all of this aero info in the official press release.

2015 Chevy Colorado to start at $20,100*, GMC Canyon at $20,995**

General Motors has just announced pricing for its new midsize pickup trucks, the 2015 Chevrolet Colorado and GMC Canyon. Chevy's truck starts at $20,100, *not including $895 for destination, and the GMC starts at $20,995, **not including $925 for destination. These prices are for the base, extended cab models with the 200-horsepower, 2.5-liter inline four-cylinder engine.
Comparatively, these prices fit nicely with the $18,125 starting MSRP of the Toyota Tacoma and the $21,510 of the Nissan Frontier. Compared to the Colorado, the Canyon's extra $895 gets you niceties like LED running lamps, 16-inch alloy wheels, and a four-way power driver's seat.
Both trucks come standard with the 2.5-liter engine, and a more powerful, 305-hp 3.6-liter V6 will also be available. Pricing has not been announced for the upcoming diesel model, which is expected to launch for the 2016 model year.