2004 Ford Thunderbird Black Leather on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.

2014 Ford Transit Connect Taxi hopes to fare thee well

New York City may have selected its taxi of tomorrow, but there are still plenty of municipalities across the US with citizens that depend on yellow livery cars to get them across town in a jiffy. That's why Ford is going ahead with this, the new Transit Connect Taxi.
Based on the 2014 Transit Connect, the TC Taxi boasts a number of features designed to make the compact van appeal to discerning taxi drivers and their fares, with the most notable upgrade being a standardized prep package to convert the 2.5-liter four to run on liquefied petroleum or compressed natural gas. The clean-burning fuel options will allow operators to save on fuel costs and cut down on pollution without sacrificing performance.
A lower load floor and a new twist-beam rear suspension are meant to improve the riding experience for passengers, while the longer 2014 Transit Connect sports extra cargo space as well. In addition to the CNG/LPG conversion, the Transit Connect Taxi can also be easily modified for wheelchair access. Drivers, meanwhile, will have access to optional goodies like Sync with MyFord Touch and a rear-view camera.