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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Are you the next Ford Edge? [UPDATE]

What looks to be the next Ford Edge has been leaked in an apparent corporate Powerpoint presentation deck. Despite the thumbnail image's blurry and pixelated quality, it appears as if the next generation crossover will be staying close to its current aesthetic despite an all-new front clip with redesigned grille, headlamps, and lower fascia with integrated fog lights.
The upscale-minded Blue Oval CUV is due for a redesign in 2015, having just received a mid-cycle refresh for 2011. It isn't clear what changes lie beneath the new skin, either in terms of mechanicals or interior refinement, but we suspect Ford will be looking to put some distance between the next generation model and the new Escape, which is suddenly much more car-like and not that far off the more expensive Edge in terms of overall size, power or refinement.
UPDATE: Substituted clearer image - thanks, Sean!

Ford F-150 Tremor to pace NASCAR Truck Series this weekend

Ford's bro-tastic F-150 Tremor will be pacing this weekend's NASCAR Camping World Truck Series at Michigan International Speedway. The Tremor fills a gap in the Ford F-Series lineup that we imagine the NASCAR set have clamored for - a hot-rod pickup truck.
Where the F-150 Raptor is designed to go quick on anything, the Tremor and its 3.5-liter EcoBoost V6 are designed to tackle the road. The 365-horsepower and 420-pound-foot EcoBoost is unchanged from the rest of the F-150 line, but it combines the shortest drive ratio with the lightest two-door body, making it a bit of hot rod.
Ford will be offering hot laps with Michigan native Brad Keselowski behind the wheel of the Tremor for fans that arrive in the Irish Hills on August 14. The main showing for the new pickup will be the August 17 race, though, when it'll lead the field at the start of the race and through cautions.