2015 Ford Xl on 2040-cars

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James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Are you Ford's next Bullitt Mustang? [w/poll]

Ford has a long history of offering special editions of its legendary Mustang. One of the most vaunted of those trim packages, though, has only been offered twice. The first time was in 2001, and then again in 2008. Yes, we're talking about the Bullitt.
Named for the infamous Dark Highland Green Mustang Fastback driven by Steve McQueen in the 1968 cop melodrama Bullitt, the car was famous for not just its pilot, but the high-speed chase it took part in during the movie. Now, we think we have images of the next Bullitt.
According to our spy photographers, the paint is a "dead-ringer" for the Dark Highland Green that has signified these special edition Mustangs. While we're inclined to agree, it's also worth pointing out that this shade looks very similar to one of the 2015's other new colors, Guard. We've yet to see one on the road (let alone in such dreary conditions), so it's tough to say for certain.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.