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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.

Hot Wheels Ford Transit Connect is worth more if we keep it in the box

If the 2014 Transit Connect is anything like it's utile current-generation predecessor, and we suspect it is, it will undoubtedly be one of the most functional vehicles in North America. Ford has used the occasion of SEMA to turn the TC in to things that both make use of that functionality, and occasionally sort of wreck it in the name of good old-fashioned fun. The Ford Hot Wheels Transit Connect most certainly falls into that second category.
Most TC owners might cite the vehicle's massive cargo capacity as its top positive trait, though in the case of this wide-bodied Transit said space has been sapped in the name of a 55-inch television screen, a massive Hot Wheels drag strip (continuing a popular theme at SEMA this year) and custom storage for dozens of models from one's personal hot wheels collection. Designers have also plucked the grippy Recaro seats from the Focus ST, and thrown in a pair of 18-inch tablet screens for connectivity on the go.
Naturally, the Transit Connect wouldn't be an appropriate SEMA vehicle, or Hot Wheels name-bearer, if it weren't wearing an eye-popping appearance package. Additional homage to the Focus RS can be found in the blazing blue and orange front fascia and bumpers, while 20-inch wheels make sure the wider (four-inches in front and six-inches in the back) Transit Connect sits just right. The 2.5-liter four-cylinder-engine that powers the Hot Wheels TC ensures that the concept is more show than go, but you probably had that pegged from your first look, anyway.