1940 Ford Deluxe Coupe on 2040-cars

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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford board pushing Mulally for decision amidst fears story is drowning out other news

Automakers and their executives rarely like to divulge information regarding future goings on, but the board of directors at Ford sound like they're getting a little antsy about chief executive officer Alan Mulally and his plans for 2014.
According to Reuters, as news of Mulally's possible departure to Microsoft continues to swirl, Ford's board is looking to push the affable executive to make a decision about his future sooner rather than later. Apparently, the board is growing concerned that this will-he/won't-he drama may end up distracting the media from covering Ford's other big news events next year - items like the debut of key all-new products like the Mustang and F-150.
So far, the picture for Mulally's eventual successor remains fuzzy, but it's understood that the leading candidate remains the company's chief operating officer, Mark Fields. Just recently, we heard that Mulally will stay until the end of 2014, but a few months ago, Ford seemed open to the idea of him stepping down earlier than that.

2014 Ford Fiesta Titanium

You might not be interested in owning a subcompact (B-segment) hatchback for $20,000. Let's be clear from the get go here: there are any number of reasonable arguments for staying away from the highest-content versions of these small cars. Ford's player in the B-segment arena is the newly updated 2014 Fiesta, and the Titanium trim represents the most luxurious instantiation of the model. We recently were loaned a Fiesta Titanium for a week, whose final sticker price hit $20,390, with navigation being the only standalone option added to the bottom line. By way of comparison, the most basic version of the all new, one-segment-up Mazda3 hatchback costs $19,740 with delivery and destination accounted for, and no options added on.
Hold on to that thought for a moment, we'll get back to it.