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Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]

A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.
In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford Police Interceptors win acceleration war against Dodge, Chevy

Just last month, Ford announced its first-ever non-pursuit-rated version of the Police Interceptor sedan for agencies looking to maximize fuel economy, but that doesn't mean that Ford is giving up on chasing down the bad guys. While the Dodge Charger can lay claim to the fastest lap time at the Grattan Raceway test facility held by the Michigan State Police, the results are now in for the Police Vehicle Evaluation acceleration tests. And Ford's Police Interceptor duo (sedan and utility) came out on top.
In the acceleration tests, Ford says that the Taurus-based PI Sedan with the newly available 3.5-liter EcoBoost V6 was the quickest among prospective police cars in both 0-60 and 0-100 mile per hour times. The sedan posted a 0-60 time of 5.66 seconds with all-wheel drive and 5.71 seconds with front-wheel drive, besting V8-powered competitors like the Chevy Caprice and Dodge Charger by more than 0.3 seconds. These rivals close the gap on the AWD sedan in the 0-100 test with the Ford taking 13.5 seconds compared to the Chevy's time of 14.35 and the Dodge's time of 14.7.
As for utility vehicles, the Explorer-based PI Utility, which accounts for 60 percent of Ford's police vehicle sales, essentially went head-to-head with the V8-powered Chevy Tahoe with similar results. Equipped with the new EcoBoost engine option, this big SUV hit 60 mph in just 6.28 seconds and 100 mph in 15.51 seconds compared to times of 8.22 seconds and 21.95 seconds, respectively, for the Tahoe. Other important tests in the PVE include braking and top speed, but while no automakers have stepped up to boast about their numbers in either of these categories, Ford's images show that the V8 Caprice had the highest top speed of the cars at 155 mph while the Tahoe's 139-mph speed made it the fastest utility vehicle.