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First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Ford books $2.6B pretax quarterly profit

While its crosstown competitors at General Motors are smarting over a drastic drop in net income to $200 million in the second quarter, Ford has reason to celebrate. The Blue Oval has announced its own Q2 financial results, including a growing net income of $1.3 billion, a $78 million increase over last year. Pretax profits for the company reached $2.6 billion, up $44 million from 2013, but total revenue dropped slightly to $37.4 billion, down from $37.9 billion. Profits per share before one-time charges totaled 40 cents per share, beating Wall Street analysts' expectations of 36 cents a share.
Regionally, the Blue Oval performed strongly, as well. North America posted a record quarterly pre-tax profit of $2.4 billion, a $119 million increase. Europe also showed signs of turn around with its first profit in three years of $14 million after a loss of $306 million in Q2 2013. Ford is actually predicting profitability in the troubled region in 2015. Asia Pacific operations also performed well with $159 million in profits, up $29 million from last year. The only region where the business posted a loss was South America.
According to Automotive News, Ford also announced more precise plans about the changeover to build the aluminum-intensive 2015 F-150. In August, the Dearborn plant will shutdown for eight weeks to retool and its Kansas City plant will do the same next year.

Ford talking unibody Ranger replacement

Now here's some welcome news. Car and Driver reports Ford is seriously mulling a replacement for the recently deceased Ranger, but the successor to the compact pickup's throne may not look anything like what we've seen from the nameplate in the past.
While speaking at the 2013 Chicago Auto Show, Doug Scott, marketing manager for Ford Trucks, said there's still a market for a smaller pickup, but that buyers expect to see a larger differentiation between the smaller utility vehicles and their full size counterparts in price, capability and fuel economy.
According to Scott, that means a vehicle with a payload capacity of around 1,000 pounds paired with a towing capacity of 3,000 pounds and "a dramatic reduction in fuel consumption." But the biggest piece of that recipe is the price tag, and Scott says to keep the MSRP far enough away from the already cheap F-150, the answer could come in the form of a unibody design. Scott says target customers in this market don't care whether the truck has a traditional frame or not, so long as it's tough enough to do the job and has the capability they need.