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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

And the Top Gear UK Cars of the Year for 2013 are...

Those loony Brits at Top Gear have named their Car of the Year, and if you're thinking it's the McLaren P1, Jaguar F-Type, Land Rover Range Rover Sport or Rolls-Royce Wraith, we're sorry to inform you that none of those Anglo automobiles earned the crown. In fact, the winner of Top Gear's most prestigious award is quite the surprise.
Of course, those cars weren't without their own awards. The P1 was the top hypercar (sorry, Porsche 918 and Ferrari LaFerrari), while the F-Type netted best convertible and the Range Rover Sport was voted SUV of the Year. Other honorable mentions included the Mercedes-Benz SLS AMG Black and S-Class, the Porsche 911 GT3, the BMW i3 and the Ferrari 458 Speciale. The winner, though, wasn't even a high-dollar supercar. It was the Ford Fiesta ST.
Yes, the Fiesta ST beat out some off-the-wall cars like the revolutionary Volkswagen XL1 and the bonkers Peugeot 208 T16 Pikes Peak, not to mention all the cars we listed above, to take the title of Top Gear Car of the Year. And if you've driven one, you'll completely understand why.