1961 Ford Falcon on 2040-cars

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Ford E-Series chassis cabs and cutaways to survive mass Transit onslaught

In March 2013, Ford announced we'd be getting chassis cab and cutaway versions of the Transit. Since incoming Transit vans will soon be rolling over the grave of the E-Series van, it was assumed that all E-Series models would go six feet under as well. According to a report from PickupTrucks.com, however, that's not the case, the report claiming that the highly modifiable E-350 and E-450 chassis cab and cutaway versions will continue being produced in Avon Lake, Ohio "at least until 2020."
Being decades old, the be-cabbed E-Series platform has found its way under an army of heavy-duty shuttle buses, work truck and ambulances. Ford spokeswoman Jessica Enoch verified the production horizon, telling Autoblog that the particular E-Series configuration "are a higher GVWR than the Transit chassis cab and cutaway (available this summer), which is more Class 2 and a new segment for us." So there you have it.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

J Mays' legacy

Mays is by far not the first designer to use heritage design cues in his work.
The announcement that J Mays will be leaving his chief creative officer role at Ford Motor Company on January 1 ends a 13-year run in one of the industry's top design roles. While best known for having a hand in reborn classics like the Volkswagen New Beetle, Ford Mustang and Thunderbird (above), Mays' legacy is more complicated and nuanced than being considered the father of what is known as "retrofuturism".