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Ford will probably never offer two RS models at the same time

Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused on squarely on the next Mustang, even though there may be more RS models on the way eventually.
"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car - something more than ST," he said.
That philosophy makes plenty of sense. We loved the old Focus RS - shown above in RS500 trim - because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.

Ford S-Max Concept proves minivans aren't always minivans [w/video]

Ford's latest don't-call-it-a-minivan is called the S-Max Concept, and it's a looker. As you can see, the conceptual overgrown hatch makes good use of Ford's latest design language, especially at the very front of the S-Max, which bears a striking resemblance to production models that include the Focus, C-Max and Fusion.
Powering the S-Max Concept is a 1.5-liter EcoBoost engine, and while Ford doesn't actually list power figures for the concept, previous estimates put the mill at 133 kW of power (about 178 horsepower) and 240 Nm of torque (about 177 pound-feet). Inside, there's room for seven passengers and at least some of their luggage.
As you'd expect, the S-Max is loaded up with all of Ford's latest infotainment technology, including Sync and MyFordTouch. More interestingly, there are also onboard heart and blood glucose monitors that we doubt will be seeing the light of production anytime soon. On that topic, don't expect to see any S-Max-shaped vehicles hitting the US market from Ford, either. Scroll down below for the press release, but not before checking out the high-res image gallery above.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?