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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

First 1K next-gen Mustangs to carry 2014 1/2 model year?

A new report from Mustangs Daily, citing insider sources at Ford, tells us that the Blue Oval will produce 1,000 next-generation Mustangs with the model year designation of 2014 ½, to celebrate the 50th anniversary of the storied marque. The commemorative half-year designation is a rumor that's been swirling in Mustang forums for quite some time now, and seems more plausible than ever with this most recent report. Certainly it's not far-fetched to believe that Ford will want to make a big deal of the golden anniversary for its most-loved model.
The story (compiled by Drew Phillips, who runs the aforementioned Mustang site when he's not directing the photography on these pages) goes on to say that the limited-run cars will be the first built on the new Mustang platform internally known as S550 (and spied testing in the attached gallery). Each car is said to carry a "special" VIN and build number, though no performance upgrades versus the 2015 cars to follow are in the works. A collector's dream then, rather than a weekend racer's.

Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]

A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.
In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.