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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Ford 1.0L EcoBoost 3-Cylinder: Autoblog Technology of the Year award finalist

As the old saying goes, "There's no replacement for displacement." But these days, many automakers are launching powerful, downsized engines that offer similar or better power output than their predecessors, all while offering improvements in fuel economy and emissions. These days, we're seeing automakers replacing eight-cylinder engines with turbocharged sixes, and the naturally aspirated six-cylinder motors are being phased out in favor of potent turbo fours. But Ford has gone even smaller, offering a three-cylinder, turbocharged engine with one single liter of displacement.
Sure, three-cylinder engines aren't anything new - they've been offered around the globe for ages. But Ford's EcoBoost 1.0L powerplant is perhaps the best application the Autoblog team has tested. Gone are the triple-cylinder complaints of yore - this engine doesn't sound anemic or buzzy, and there's healthy power output on tap. In fact, compared to the 1.6-liter inline-four that Ford also offers in the Fiesta, the 1.0-liter is more powerful, while boasting an impressive 45 miles per gallon on the highway.
This engine has already received numerous accolades, including winning the International Engine of the Year award in 2012, 2013 and 2014. The 1.0L EcoBoost will be available in the refreshed 2015 Ford Focus here in the US.

2014 Ford Fiesta 1.0L EcoBoost

I'll be honest; when Ford first unveiled its 3.5-liter EcoBoost V6, I was skeptical. Past attempts at building turbocharged American cars were almost universally awful, I reasoned, so why would Ford's latest effort be any different? This may seem foolish today, considering the success that the growing EcoBoost range has achieved - particularly the 2.0-liter and 1.6-liter mills. Yet I once again found myself questioning Ford.
It's the makeup of the 1.0-liter, turbocharged three-cylinder slotted into the compact engine bay of this Fiesta that has a way of breeding doubt. Three-cylinder engines remain an extreme rarity in the US. What's more, they earned a less-than-desirable reputation for applications in the 1980s and 1990s, and my trepidation about this latest three-pot as a result.
As I found out, though, history is a poor informant of modern technology. The thrust available in other cars with the EcoBoost badge on the back has not gone missing here; something the International Engine of the Year committee has lauded. That august body named the 1.0-liter Ecoboost the best engine of 2012 and 2013. After a week of driving, it didn't take long for my fear of threes to get turned into something like that line of thinking.