2010 - Ford F-150 on 2040-cars

Auto blog

Ford says C-Max mpg reduction has hurt sales

The Ford C-Max is having a rough time. Sales for the five-door hybrid hatchback were down 39.1 percent in March to 2,295 cars, and sales from January through March were down 42.5 percent to 5,566 units. In an interview with The Detroit News, Ford Americas boss Joe Hinrichs places the blame on lowering the model's fuel economy rating.
"We're definitely seeing consideration on C-Max decline over time. We need to reinvest in the product because it's a great car," said Hinrichs to The Detroit News.
The company was hit with bad publicity over the C-Max when owners in multiple states filed class action lawsuits that alleged the cars weren't able to meet the stated fuel economy. Ford eventually re-rated the model from 47 miles per gallon city, highway and combined to 40 mpg city, 45 mpg highway and 43 mpg combined. To soften the blow of the change, the automaker sent checks to the owners to make up some of the difference. Initially, Ford claimed that demand remained strong for the hybrid. However, the latest sales figures and Hinrichs' statement seem to show the opposite.

Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."

Ford will build Hackmobile out of Transit Connect Wagon

What you see in the above image is a rendering of the Hackmobile Transit Connect Wagon. What is that? It's a "mobile fabrication and hacking unit" that includes tools for metal- and woodworking, 3D and electronics fabrication, a three-axis CNC machine called "The Fabber," a video projector and screen, an air compressor, an 84x48-inch work surface that folds out like a Murphy bed and oh so much more. When not in use, all of the implements fold neatly into the back of Ford's award-winning van.
But perhaps the more important question is why is that? Because Make Magazine held an Ultimate Maker Vehicle Challenge in conjunction with Ford in which ten teams created were charged with creating "the ultimate Ford Transit Connect Wagon for the do-it-yourself enthusiast." Team Twin Cities Maker won the competition with the Hackmobile, and in addition to winning $10,000, Ford has declared it's actually going to build the thing - which is great, because if they can actually engineer a road-legal Hackmobile Transit Connect Wagon as envisioned, the inevitable A-Team movie reboot might need to think about including it.
Check out the video below for a cheeky walk-through of the Hackmobile, and get all the particulars in the press release below that.