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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2015 Ford Mustang gets pricing, configurator and less weight than expected

It's here; it's finally here. No more speculating or looking at dealer order guides, the configurator for the 2015 Ford Mustang is finally online. That means you should put down whatever you're doing and build your new 'Stang. Weight data for the new model has also leaked out, and while there is an increase, it's less than previously rumored.
The basic V6 coupe carries a base price of $23,600, plus an additional $825 destination charge for all models. Upgrading to the 2.3-liter Ecoboost costs $25,170, and the Ecoboost Premium is $29,170. If you need a V8 in your life, the Mustang GT is $32,100 or $36,100 with the Premium package. That puts the starting price up about $1,000 over the previous generation for the V6, but the turbocharged four-cylinder starts about $1,400 less than the V6 Premium, which is no longer available. Prices for both V8 models jumped about $1,000, as well.
If you need the convertible Mustang, the V6 starts at $29,100, excluding destination, $1,590 more than last year. The Ecoboost Premium 'vert is $34,670, and the GT droptop is $41,600.

Ford spills SEMA all over its Expeditions

If you're going to this year's SEMA Show in Las Vegas, it's going to be tough to miss the Ford booth, simply for its size. The Blue Oval is bringing over a dozen customized examples of the 2015 Mustang and a quintet of modded Transits. The latest announced addition is a trio of upgraded 2015 Expeditions showing different takes on the recently refreshed SUV.
Any vehicle tuned by Dub Magazine needs to ride on massive wheels, and the Expedition (pictured above) that it has for SEMA is no exception. The SUV has 26-inch Dropstars wheels wrapped in Pirelli tires, and, making them look even larger, the suspension is also lowered. The rest of the custom has some mild upgrades like mesh grilles in front, tinted windows, an integrated radar detector and new upholstery inside.
Tijn wants to boost the performance of the 3.5-liter EcoBoost V6 for its take on the Expedition. The company claims to add 40 horsepower to bring total output to a claimed 405 by upgrading the engine with a charge cooler from Vortech Engineering, a custom side exhaust and a custom tune. To match the extra grunt, the SUV also gets bigger brakes, an Air Lift suspension and 24-inch, copper-colored wheels with custom fender flares.