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Ford unveils its facelifted Falcon finale with new XR8

While its days may be numbered, Ford isn't just going to let its Falcon sedan limp out for the Australian market. No, the Blue Oval is releasing a refreshed Falcon for its final years, and it's lead by this, the new XR8. That's right, this dead-car-driving is going to go out on a high note.
Ford's global design DNA dominates the looks of the new Falcon, with a grille reminiscent of the US market Fusion and the European-market Mondeo. The headlights aren't a straight port, and boast their own unique LED running light pattern (at least on the XR8), but the overall look is strikingly similar. Out back, LED taillights highlight the rear of the Faclon. Despite the substantial new fascia, this is still a mid-cycle refresh. That means most of the rest of the Falcon's body panels are carryovers from the current model.
The XR8 model, shown above, arrives with a supercharged V8, allegedly displacing 5.0 liters. Unfortunately, details on the Falcon's mechanicals are in remarkably short supply. Ford has committed to a range of turbocharged four, as well as turbocharged and naturally aspirated six-cylinders, in addition to the V8, although specifics on those mills aren't available.

Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.
While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.
The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.