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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford recalling 65k Fusions from 2014 and 2015 because key can be removed

Ford is recalling an estimated 64,869 examples of the 2014-2015 Fusion, Fusion Energi and Fusion Hybrid in North America because the key can be removed when the vehicle isn't in Park under certain conditions. Specifically, the campaign covers 56,479 units in the US, 6,048 in Canada and 2,342 in Mexico, according to the automaker's tally on November 11.
Ford says a programming problem in the instrument cluster means that the key can be removed 30 minutes after the ignition is turned off, even if the transmission is not in Park. The situation where this could happen seems quite limited, and the company is not aware of any accidents or injuries related to the issue. However, the fault puts the vehicle out of compliance with federal regulations covering theft protection and rollaways, and must be repaired.
The fix is easy: Ford will reprogram the instrument cluster at no cost to consumers. According to Ford spokesperson Kelli Felker in an email to Autoblog, "We will notify customers the week of January 5th." Scroll down to read Ford's announcement.

Reborn Ford Escort could make its way to Europe

The Ford Escort concept just unveiled at the Shanghai Motor Show was created with the Chinese market in mind, but it's got people talking all over the world. Not purely fancy, the point of the Escort concept was to give Chinese buyers a preview of what they could expect to see in a Ford showroom in the near future. If Ford wasn't seriously considering the new Escort for other countries, a report in Auto Express indicates that the concept's reception has changed all that.
No less than the incoming chairman of Ford UK said "it could work in other places," bolstering the comments of "a senior Ford insider" who said the question of bringing the car to Europe to slot in underneath the Focus had been raised. That's a long way from anything of the kind happening, which would require Ford to figure out how to sell it for the right price and not torpedo the company reputation among Euro buyers. In any case, we'd be as intrigued as anyone if an Escort resurrection created the next 'who knew?' market segment of few-frills transportation offered by non-Asian carmakers.