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Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.

Ford reveals Fiesta ST race car, points at road ahead for bigger things in Global RallyCross

The 2014 Ford Fiesta ST doesn't go on sale until this summer, but fans of Global RallyCross will be able to catch the car in action before then. Announced ahead of the Chicago Auto Show, the Fiesta ST will be the car run by Ford GRC teams this season, and the model on display in Chicago will be the racecar built by Swedish tuner OlsbergsMSE driven by Tanner Foust and Brian Deegan. Ken Block and his newly renamed Hoonigan Racing Division will also be competing in the Fiesta ST.
The 2013 GRC season has not been announced yet, but the venues will also include the summer X Games events in Brazil, Spain, Germany and, of course, Los Angeles. Ford announced that it will be the sole automotive sponsor of this year's summer X Games, and it will be looking to bring home a gold medal this year after Block placed silver last year.
In other Ken Block- and Ford-related news, another Chicago debut will be a tuned Focus ST called the TrackSTer project. Built in cooperation with Block, Ford and automotive tuner fifteen52, the TrackSTer will get plenty of styling, performance and handling upgrades. Some of the add-ons include a performance exhaust and short-throw shifter from Ford Racing, a rebuilt engine, upgraded components such as the limited-slip differential, intercooler, engine controller and clutch as well as upgraded brakes.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.