1965 Ford F-100 Truck With 6 Cylinder Engine And On The Column Manual Shift on 2040-cars

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Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford bringing C-Max Solar Energi Concept to CES

Solar energy might not be enough to power a usable electric vehicle on its own, but that doesn't mean it can't lend a helping hand. And that's what Ford has in store for the Consumer Electronics Show opening next week in Las Vegas.
Ford has essentially taken its C-Max Energi plug-in hybrid and fitted it with the latest in solar panel technology developed by SunPower, acting like a magnifying glass to capture as much of the sun's energy as possible. So you get the benefit of an electric vehicle, with the range assurance of a hybrid, without needing to draw from the grid.
Ford estimates that a day of charging in the sunshine will give the C-Max Solar Energi concept the same full charge as the production PHEV, with a total range of 620 miles - 21 of which can be run on electric power alone. Otherwise the vehicle - which remains a concept for the time being - is identical to the existing C-Max Energi. The top-selling model in Ford's growing hybrid and electric vehicle portfolio helps put Ford just behind Toyota among the top seller of hybrids in America. Scope out the images in the gallery above and the video clip and press release below for a closer look.