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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford idling Michigan Assembly Plant to trim Focus, C-Max supply

Ford will be putting the brakes on production at its Michigan Assembly Plant in Wayne, MI, idling production during the weeks of October 28 and December 16. Ford is citing the first drop in US sales in 27 months, a 4.2-percent dip in September, as the impetus for trimming their supplies, according to Automotive News.
Ford's deft management of its supplies has been part of its success over the years, and seeing supplies of Focus and C-Max, the two vehicles built at MAP, rise from 58 and 108 days, respectively, to 71 and 122 days over the span of a month was apparently all that was need to justify the trimming. As AN points out, the rule of thumb for many automakers is to maintain a 60-day supply of vehicles.
"Ford has been focused on keeping their pricing in check. Their operating margin is in double digits. Nobody else is there and they're obviously very proud of that," Alan Baum, an auto analyst with Baum & Associates told AN. Keeping the supply chain operating smoothly and not increasing supplies too much is crucial to that healthy profit margin. After all, a large supply lowers prices ,which, in turn, cuts profit. So while this news might not be great for employees at MAP, who now have an extra two weeks of vacation time, it's far from a sign of problems in Dearborn. Quite the opposite, actually.

Ford Mustang GT Bi-Fuel CNG

Highly intrigued, we recently visited a Southern California Gas Company office to check out several hybrid vehicles promising something new. Unlike more commonplace gasoline-electric hybrids, we were there to evaluate innovative gasoline-compressed natural gas (CNG) hybrids - yes, they run on unleaded gasoline and compressed natural gas. According to the experts on hand, this arrangement delivers extended range and reduced emissions while chipping in with lower operating costs than pure-gasoline vehicles. There are advantages over its gasoline-electric counterparts, as well.
The program is part of a three-way collaboration between The Carlab, a Southern California-based automotive consulting firm, Landi Renzo USA, a company specializing in alternative fuel solutions, and America's Natural Gas Alliance, a group that promotes CNG. Long story short, the team has engineered a way to allow a modified internal combustion vehicle to seamlessly switch between two fuels (gasoline and CNG) with no driver intervention. In theory, and if it works as well as promised, it's a win-win for the vehicle owner and the environment.
Parked at the Gas Company office were six different gasoline-CNG hybrid vehicles. To demonstrate the technology's versatility (just about any gasoline vehicle may be modified) Carlab brought a varied assortment of bodystyles, each from a different automaker. After taking a quick glance at the half-dozen in the parking lot, we made a beeline for the performance-oriented Ford Mustang GT - a 2012 model - with the six-speed manual gearbox.