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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford dealers offered discounts on tools to fix aluminum

With the introduction of the aluminum-bodied 2015 Ford F-150 (and the likely use of aluminum in future Ford products), Ford is looking to help its dealerships reduce costs related to repairing this more labor-intensive material. Automotive News is reporting that Ford dealers with body shops will require an estimated $30,000 to $50,000 in equipment and training to work on aluminum, and to help alleviate the financial burden of the new F-150, Ford has announced a special 20-percent discount on this equipment.
Dealers will be able to save up to $10,000 on tools such as welders, air-filtration systems and rivet guns and to create aluminum-specific work stations. The new F-150 goes on sale in the fourth quarter, and dealers have until October 31 to take advantage of this deal, according to the report.

Ford Shelby GT350 Mustang is a lean, mean, Z/28-fighting machine [w/video]

If there's one thing you can count on, it's that the renewed rivalry between the Ford Mustang and Chevrolet Camaro will never, ever cease. For every version of Ford's pony car, there's an equally potent Chevrolet. And so with the debut of the Camaro Z/28 earlier this year, Ford has responded with a track-focused 'Stang of its own, resurrecting the Shelby GT350 name.
It looks to be a fine piece of work, this Mustang, with power coming from a naturally aspirated 5.2-liter V8 that will produce "more than 500 horsepower" and "above 400" pound-feet of torque. That grunt runs to the rear wheels via a six-speed manual transmission, and a Torsen limited-slip differential keeps everything in line.
But that's hardly the most impressive piece of the GT350 puzzle. Ford has increased the Mustang GT's chassis stiffness for duty here in the Shelby, and the coupe employs MagneRide damping which automatically adjusts based on road conditions and driver inputs. It's a first both for the Blue Oval and for the segment. And speaking of firsts, the GT350 uses a flat-plane crankshaft - something Ford has never included in a production V8 before.