2003 Ford Xlt Value on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford updates Power Stroke diesel V8, strengthens F-450, tweaks King Ranch

Ford is giving its F-Series Super Duty trucks some upgrades for 2015, and we're happy to say that one of them is an improved Power Stroke diesel V8. Also, Ford is strengthening the top-of-the-line F-450 to handle more abuse. And if wild west-style luxury is your thing, the automaker has performed minor cosmetic updates to its King Ranch Edition trucks, as well.
The turbocharged 6.7-liter Power Stroke V8 is currently rated at 400 horsepower and 800 pound-feet of torque, and Ford only tells us the new and improved Power Stroke can "produce power beyond today's" engine. What, then, did Ford actually improve upon? First, the Blue Oval swapped in a new, larger turbocharger. The new Garrett GT37 turbine unit is 72.5 millimeters in diameter, eclipsing the old GT32's 64-mm diameter piece. Ford states output increases with the new turbo setup, but since the new turbocharger operates at a lower peak pressure than the old one, the automaker was able to eliminate the wastegate system and reduce the engine's complexity. Ford even redesigned the turbo's oil and cooling lines to make the powerplant simpler. A byproduct of the larger turbo is better engine exhaust braking, which is controlled manually by a button on the dashboard.
Ford claims the upgraded diesel engine is more powerful, more robust, more efficient and more refined than before.

Ford F-150 RaptorTrax is Ken Block's ultimate snowmobile

Even when Ken Block isn't starring in the latest Gymkhana video or tearing up Global RallyCross courses, he's finding new ways to redefine "awesome" as it applies to motorsports. For evidence of this, look no further than Block's latest Monster-badged creation, the Ford F-150 RaptorTrax.
Billed as the "world's fastest snowcat," the RaptorTrax started life as a Ford F-150 SVT Raptor, and then a set of Mattracks were put in place where the truck's bead-locked wheels and meaty rubber once resided. The goal was to create a truck that made it easier - and presumably more fun - for Block and his buddies to hit the slopes on their snowboards. Aside from the obvious track upgrades, this truck also received a Whipple supercharger, full roll cage, Recaro seats, an in-bed snowboard rack, a roof basket and a rear-mounted winch - you know, just in case something or someone actually manages to get this truck stuck.
The RaptorTrax will be on display later this week at the Winter X Games in Apsen, CO, but we'll have to wait until next winter for a full Block-worthy video of the truck. A full press release from Hoonigan Racing Division is posted below, and a high-res image can be found by clicking above.