2004 Ford Excursion Limited 4wd 6.0l Powerstroke Turbo Diesel 3rd Row on 2040-cars

Auto blog

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Submit your questions for Autoblog Podcast #321 LIVE!

We're set to record Autoblog Podcast #321 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #321
Unibody Ford Ranger replacement

Chip Foose tastefully enhances his personal Ford GT

Typically, we'd expect a vehicle from 2006 to fall well short of a more modern vehicle, both in terms of performance and style. Of course, the Ford GT is not your average offering from the Bush era. That's doubly true when the 2006 GT in question belongs to one Chip Foose.
Purchased by his wife as a 50th birthday present, Foose is showing his custom, personalized GT at the 2014 SEMA Show. The 5.4-liter supercharged V8 breathes a bit easier thanks to a full Magnaflow Performance exhaust, but Foose's GT isn't all about the performance.
Instead, the car customizer extraordinaire has focused on tasteful aesthetic enhancement, tweaking the rear end by removing the bumper and trimming the frame extensions. The wheels, meanwhile, are one-off aluminum alloys, designed by Foose himself. Like the stripes, the wheels feature orange accenting.