2011 Ford Edge Sel on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Project Ugly Horse: Part VII

Devils, Details and Weight Reduction
There are many things I could call this exercise. A party is not one of them.
I've spent three days crammed in the axle well of this 1989 Mustang with nothing to keep me company beyond a trouble light, a DeWalt drill on the very last of its legs and billion razor sharp, red hot slivers of metal with an affinity for my most sensitive of regions. My joints are raw from crawling around on the concrete. I'm half deaf from the shriek of the spot weld cutter and the boom of the cold chisel and hammer.

2015 Ford Mustang EcoBoost

Earlier this week, Ford invited us to Charlotte, NC, to ride in an all-new 2015 Mustang fitted with its turbocharged 2.3-liter EcoBoost four-cylinder. It's the first forced-induction, four-cylinder ponycar for the Blue Oval since the sun set on the 1986 Mustang SVO. We jumped at the opportunity, as only a handful of people have ever been in the passenger seat of this new car, and most automotive media won't get as close as we did until this fall.
As we revealed in our Deep Dive, Ford will slot this new turbocharged four as premium powerplant between its naturally aspirated 3.7-liter V6 and the naturally aspirated 5.0-liter V8. At last mention, the automaker said the direct-injected, all-aluminum engine will develop 305 horsepower and 300 pound-feet of torque, returning the best fuel economy of the three powerplants in the process. History buffs will note that those figures are appreciably stouter than the 200 horses and 240 lb-ft that the '86 SVO realized out of the same displacement, and the latter's figures were hugely impressive at the time. On paper, the new EcoBoost four looks to be a good fit for most owners who want to balance performance with efficiency - we were eager to see how it felt from the passenger seat.
Riding Notes