1956 Ford Crown Victoria on 2040-cars

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Crowdsource funding push on to save historic Ford buildings

Detroit has no shortage of old, abandoned buildings, both within the city and in the surrounding communities. Few, though, have the historical significance of the old Ford Highland Park facility. Home to the very first moving assembly line, Highland Park was designed by the legendary Albert Kahn, and was one of the homes of the Model T.
Now, the Woodward Avenue Action Association is attempting to buy both the 40,000-square-foot admin building, which is located off the historic Woodward Avenue, and an 8,000-square-foot garage. The WAAA's goal is to convert the buildings into an automotive heritage center. The Detroit News spoke to the interim director of the WAAA, Deborah Schutt, who commented, "[Metro Detroit has] not been very good at telling our own story. So we've decided, let's pull everything together and tell our story."
The WAAA made an offer of $550,000 to buy the two buildings, and has $400,000 from the Michigan Department of Transportation and another $15,000 from the Michigan Economic Development Corporation. It's trying to raise a further $125,000 through crowd-sourcing, starting a campaign called "Five Dollars A Day," after old Hank Ford's $5-per-day wage for line workers.

Watch live as Mark Fields is officially named Ford's next CEO

We've heard rumblings of a changing of the guard at Ford, and this live stream from The Blue Oval itself is set to confirm the rumors: Alan Mulally will be succeeded by the automaker's current Chief Operating Officer, Mark Fields.
Mulally, who is 68 years old, has served at the head of Ford for eight years, and his official retirement date will be July 1st, 2014. Fields, who is 53 this year, has been with Ford for 25 years and has been groomed to take the helm from Mulally for the last several of those years.
There's an official press release that you can read, but if you're more of a visual person, you're welcome to watch the live video feed of the announcement down below.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.