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Ford adding stop-start to all major model lines

Ford has gone all-in on its efforts to offer most of its new vehicles with a fuel-efficient EcoBoost engine, but the automaker is reportedly preparing to take another big step toward improving vehicle efficiency. Automotive News is reporting that Ford will soon expand the availability of start-stop technology, which was first offered - presumably the first non-hybrid vehicle, that is - on the 2013 Fusion (equipped with the 1.6-liter EcoBoost engine) as a $295 option.
The benefit of start-stop is reduced fuel consumption as it shuts the engine off at long stops, and AN quotes Ford as saying that drivers can save more than $1,000 on fuel costs over five years. Despite this, the option hasn't been popular on the Fusion thus far, but it could be more beneficial on bigger vehicles like the F-150. Ford also said that the next-gen Edge, which was previewed in concept form at the LA Auto Show, will be equipped with auto start-stop to help make the EcoBoost engines even more efficient.

TX officer allegedly lets 140-mph street racer go with a warning [w/poll]

Being pulled over by the police is one of the most nerve-racking situations that a driver can go through, and it's even worse when you know that the officer has you dead to rights for speeding well over the posted limit. In this video, the driver of a heavily modified Ford Mustang with a claimed 966 horsepower at the rear wheels could have easily lost his ride for doing triple-digit speeds and street racing, but a friendly Texas police officer appears to send him on his way with a simple warning.
What's more, the driver in question wasn't just speeding - his Mustang was the camera car for a bunch of rolling street races in the wee hours of the morning on a Texas highway. The driver was more than willing to mix it up in the action, too. Eventually the cops catch on and pick the 'Stang to pull over, but not before the Ford owner runs a claimed 140 mph. With only audio to go on after the car is pulled over, the police officer seems incredibly nonchalant about catching someone who was so brazenly breaking the law. Incredibly, the patrolman actually tells the driver that he's seen everyone racing tonight but ignored them. With traffic picking up, the cop says that it's time to "cut it out" and go home for the night. As far as this video shows, that was the end of it.
Warning: There is explicit, not-safe-for-work language in the video below.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.