Fiat: 2 Dr 1.4l 2012 Fiat Lounge Low Miles Power Sunroof Bose Speakers Htd Seats on 2040-cars

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Jeep Cherokee faces on-sale delay

A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design still looks modern five years from now."
The WSJ piece doesn't cite longevity as a factor, instead saying that its features originated in a design for an Alfa Romeo, the transformation into a Jeep design meant allowing Chrysler get it to market more quickly and save "hundreds of millions of dollars" in engineering.
The need for Fiat to save money while it weathers the European situation has cut budgets for development, engineering and the pace of retooling the Toledo, Ohio plant to build the Cherokee. In a familiar case of snowballing at work, among the effects will be pushing back the Cherokee's volume sales date and delaying updates to some of Chrysler's other products.

Fiat retraces its roots with 1957 Edition 500

A car like the Fiat 500 is nothing if not retro, but the Italian automaker is making it all the more so with the 1957 Edition seen here.
Marking 57 years since the iconic Cinquecento launched in 1957, this new special-edition 500 upgrades on the model's Lounge trim level with such unique touches as throwback 16-inch wheels, vintage-style badges on the nose and tail, and an interior decked out in brown leather with ivory trim and gray door panels. It comes in either white, light green or the baby blue pictured here, the latter two colors distinguished by contrasting white mirrors and roof.
Power comes from Fiat's 1.4-liter MultiAir four-cylinder engine mated to either a five-speed manual or six-speed automatic, with a sport-tuned suspension and premium audio as standard. A limited quantity - Fiat has yet to say how many it'll build - will begin arriving at dealerships in the spring, with pricing to be announced closer to launch. In the meantime, you can check out the images above and the press release below.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."