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2014 Fiat 500L [w/video]

Practicality From The Italian Ministry of Cute
As seen in the correct Italian/European light, Fiat is rightly dubbed a small car kingdom. This is not the marque's whole story, though, and it's certainly not a way Fiat appreciates being pigeonholed. But even the brand itself sort of has to admit that, in the end, without clever and right-priced smaller cars in its lineup, it might not even exist today.
Between the early 1980s and the dawn of the 21st century, however, the Fiat brand seemingly did everything it could to wreck itself and its core compact-car reputation by producing a series of certifiably unamazing cars that mostly looked drab and behaved below average. Just go have a gander at the Ritmo, the Uno, the Duna, the 1992-98 Cinquecento, 2004-07 Seicento/600, and the most recent European mega-flop, the Stilo, discontinued in 2008. Thankfully, almost right out of the gates since the mid-aughts, however, that has no longer been the case.

Fiat loses $14k on every 500e it builds, Marchionne doesn't want you to buy one

Fiat Chrysler Automobiles CEO Sergio Marchionne made some interesting comments during a frank and entertaining talk at the Brookings Institution earlier today, saying he hoped that no one bought the Fiat 500e, the well-received EV based on the adorable Italian car.
"I hope you don't buy it," said Marchionne, during a talk and question-and-answer session that focused on the aftermath of the automotive bailouts, "because every time I sell one, it costs me $14,000."
"I'm honest enough to tell you that I'll make the car, I'll make it available, which is my requirement. I'll sell the limit of what I'm required to sell and not one more," Marchionne said. "If we build just those vehicles, we'll be back in Steve [Rattner's] successor's office in Washington asking for a second bailout, because we'll be bankrupt by Christmas"

Fiat turns to Funny or Die with new Italian-centric video spots

The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
Scroll down to watch all five current videos. They're only a few minutes long and should at least provide a good chuckle. You can also read Fiat's press release about the stunt, below.