2014 Fiat 500l Trekking on 2040-cars

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Fiat 500X scampers across the Alps

It's been a long time coming, but it's finally here. It's the new Fiat 500X: the rounder, somehow even more retro version of the Jeep Renegade. Joining an ever-expanding Cinquecento lineup alongside the 500, 500C and 500L, the new 500X is - to our eyes at least - the most handsome yet... better looking, at any rate, than the somewhat ungainly Mini Countryman. But despite its more fluid lines, the new 500X is barely any longer than the Renegade and only slightly less tall.
Taking the place of the previous Suzuki-based Sedici, Fiat will offer the new 500X in two versions (one more cosmopolitan, the other more rugged), with three transmissions, three traction systems and a whole mess of different engines. The list starts with a 1.4-liter turbo four with 140 horsepower and a 1.6-liter diesel with 120 hp, later to be joined by a 1.6-liter with 110 hp, a more powerful 1.4-liter turbo with 170 hp and finally the 2.4-liter Tigershark engine with 184 hp. Gearboxes will include 5- and 6-speed manuals and - in a Fiat first - a nine-speed automatic, driving the front wheels (with our without traction control) or all four.
Buyers will also be able to choose between 12 exterior colors, seven interior combinations and eight wheel designs ranging from 16 inches to 18, adding up to a long list of configurations to give the 500X the same kind of mass-customization options that have made its stablemate so successful. The 500X will be manufactured in Melfi, Italy, alongside its Jeep counterpart and will eventually reach over 100 markets around the world - including North America.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500X poised for Paris catwalk

We've known for some time that the new, Fiat-based baby Jeep (which may or may not be called the Jeepster) is set to arrive at the 2014 Geneva Motor Show. What we weren't sure of was whether its platform mate, the so-called Fiat 500X, would be doing so alongside or at a later date. Well, according to Reuters, we'll get to see the first all-wheel-drive 500 later this year in the City of Lights.
Yes, we can expect the 500X to arrive at the 2014 Paris Motor Show, according to an official with an Italian trade union. The unnamed source cited retooling at Fiat's Melfi factory, in southern Italy, which currently produces the Grande Punto. It's expected that the newest member of the growing 500 family will replace the Suzuki SX4-based Fiat Sedici, although when the X will go on sale remains an open question.
According to Reuters, both the Jeepster and 500X will be built alongside each other in Italy. Whether the 500X will cross the pond with it's slat-grilled cousin, though, remains to be seen (we're leaning towards yes).