2014 Fiat 500 Lounge on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Abarth marks 50 years of 595 with special edition Fiat 500

Abarth presented its original 595 at the Turin Motor Show in 1963. It was the car that put the Scorpion marque on the map and propelled the original Fiat 500 into hot hatch territory. And to mark that occasion, Fiat's performance brand is launching the special edition you see here.
Revealed here ahead of its public debut at next week's Frankfurt Motor Show, the new Abarth 595 50th Anniversary Edition packs a 1.4-liter turbo four with 180 horsepower (20 more than the standard 500 Abarth) channeled through the Abarth Competizione gearbox to the front wheels. The Scorpion brand has also retuned the suspension, fitted 305-millimeter Brembo discs, 17-inch wheels and installed a variable back-pressure exhaust.
Billed as the most powerful 595 to date, the special edition is identifiable by its matte white paint, red racing stripes and retro logos. Step inside and you'll find red leather buckets with white trim. Only 299 examples will be made, but don't go looking for this in US showrooms, as the Abarth range and the Fiat 500 upon which it's based is different in the two markets. Read more in the official press release below.

Zender Abarth 500 Corsa Stradale Concept has our attention at last

While this writer knows Zender as the maker of (mostly) fine body kits for German marques such as Volkswagen, BMW and Mercedes-Benz, the company has also been known to make kits for Italian autos. Its latest product, for example, has been applied to the Fiat 500 Abarth, resulting in what it calls the Abarth 500 Corsa Stradale Concept. We're not quite sure how we managed to miss it at the Frankfurt Motor Show, with its bulging fender flares, new front and rear fascias and side skirts, exhaust pipes poking from the bumper/diffuser, 18-inch alloy wheels and huge rear spoiler - but better late than never.
Not only does the kit lend the little Fiat a more aggressive stance, the body pieces also are made of lightweight carbon fiber, which is fitting for a car wearing the Corsa Stradale name (which roughly translates to "Road Race"). Also fitting is the 76-horsepower bump to 236 hp from the 1.4-liter four-cylinder engine. That substantial power increase comes courtesy of a larger turbocharger, modified pistons and camshafts, revised fuel injection with a bigger fuel pressure regulator, upgraded engine management and a stainless-steel exhaust system. So equipped, Zender claims the Corsa Stradale Concept does 0-62 miles per hour in 6.5 seconds, a 0.7-second improvement over the stock Abarth, and 0-124 mph in 24.7 seconds. It continues past the stock Abarth's 130-mph top speed and is claimed to top out at 144 mph.
A reworked height-adjustable coilover suspension helps keep body motions in check, and Zender has also upgraded the interior slightly, with custom sport seats in two-tone leather and stainless-steel pedals and door-sill garnishes.