2014 Convertible Fiat 500c Pop Cabrio on 2040-cars

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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

2013 Fiat 500e

A Juice Box With Style And Substance
It happens nearly every day, and as often as not, I'm the guilty party: someone slips an eBay Motors or Craigslist link into the fetid automotive stew that is the Autoblog editors' online chatroom. Typically, it's enough to momentarily derail an otherwise productive dialog about editing a breaking news item or researching an arcane bit of automotive history. Predictably, we've all got our favorites. Once dubbed "Mr. Other Makes" by a former coworker and friend who noticed my penchant for four-wheeled eBay esoterica, I can't help but spend at least a few minutes trawling the online classifieds every night before I go to bed, staring glassy-eyed at some basketcase Bitter SC, Inca-wheeled Saab 99 Turbo, a moonshot Plymouth Road Runner Superbird or resuming my quest to seek out the world's last remaining unmolested first-gen Nissan Sentra SE-R.
Every Autoblog staffer has their peccadilloes, Editor-in-Chief John Neff among them. His classified quests skew toward larger sport sedans that discreetly package big performance. As the former owner of a first-gen Ford Taurus SHO Plus, Neff is a serial viewer of Pontiac G8, Audi S6, Lincoln LS V8 and BMW M5 listings. Yet the current apple of his eye is the 500E. No, not the bubbly electric Fiat shown here that shares its name, but rather the imposing 1991-1994 Mercedes-Benz E-Class, a hand-built V8 monster developed and assembled with Porsche acting as Daimler's skunkworks. A rare car, its values are starting to escalate, a reality that has Neff closer than ever to pulling the trigger.