2013 Fiat 500 Pop on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Fiat already planning 500X Abarth performance crossover

Fiat may treat Abarth as a trim level on the 500 in the United States, but overseas it's a bona fide performance brand. The thing is that, since the demise of the Punto Abarth (and with performance versions of the Panda and 500L ruled out), the Scorpion marque has been reduced to tuning only versions of the standard Cinquecento. But that could be about to change.
The latest reports indicate that Fiat is leaning heavily towards an Abarth version of the new 500X crossover: "The 500X is a good body for Abarth," Fiat designer Roberto Giolti said to CarAdvice.com.au. "It's absolutely perfect in terms of drivability, control. The driving seat is perfectly measured to control the car. So the Abarth would be perfect." That may fall short of an out-and-out confirmation, but strikes us as a warm endorsement from a company insider if we've ever seen one.
Revealed less than two weeks ago at the Paris Motor Show, the new 500X will be available with engines ranging from 110 horsepower all the way up to 184 with the 2.4-liter Tigershark four. Given that the 500 Abarth hatchback already offers 160 hp and that the 500X is considerably larger, it would require a bit more punch, along with a tighter suspension, beefed-up brakes and more aggressive styling inside and out.

Mopar maneuvers into SEMA with a multitude of modified models

As the aftermarket and performance arm of Fiat Chrysler Automobiles, Mopar has a duty to extract everything from the company's models that it can, and there's no better place to show all of its work off than the annual SEMA Show.
Dodge really gets in on the act this year with several customs to show off different parts of the brand's performance heritage. Perhaps the most interesting among them is the track-prepped Viper ACR Concept (pictured above). It wears a custom body kit to produce even more downforce, thanks in no small part to a monstrous wing at the back. To shed weight, most of the interior is stripped out, as well. Next up, the Challenger T/A Concept takes inspiration from '70s Trans-Am racing in a livery of Sublime Green and matte black paint. The center scoop in the hood keeps the 6.4-liter V8 fed with cool air, and the special's 20-by-9.5-inch matte black wheels keep it planted in the corners.
Also getting the once-over from Mopar is the Charger R/T. It wears the division's body kit, and under the hood, a cold-air intake keeps the 5.7-liter V8 breathing. The suspension is retooled to hold the road better with a coil-over kit, upgraded sway bars and strut tower braces for the front and rear. The company is also showing off a snazzy blue Charger with a mean look. The final Dodge getting work from Mopar is the Dart R/T Concept with bright, O-So-Orange paint and a matte black hood with a scoop hooked directly to the air intake. The performance-oriented design is finished off with a coil-over suspension and big brake kit, as well.